It’s hard to dispute that one of the things that led to the SUV trend is the federal government’s CAFE standards. These rules dictate that the average fuel economy of all the cars sold by a given manufacturer in the United States must be at least 27.5 miles per gallon. “Light trucks”, meaning things like SUVs, vans, and pickup trucks, are not included in this average (they’re counted separately). The CAFE standards killed off the nine-passenger station wagons, because those vehicles couldn’t be made to have both good enough fuel economy and the performance that buyers demanded.

The SUV makers and drivers don’t go out of their way to point this out, but a cursory examination will show that an SUV is really little more than a station wagon sitting on a truck frame. As such, it’s a ‘truck’ and counts differently toward a manufacturer’s CAFE average. Other than that, and the fact that most SUVs have four-wheel drive, there’s not much difference. Compare the specifications of the 1996 Buick Roadmaster wagon, the last full-size American station wagon, with those of the current Ford Expedition, the largest and most-vilified of the mainstream SUVs:

Buick
Roadmaster
Ford
Expedition
wheelbase (ins.)115.9119.1
length (ins.)217.5204.6
width (ins.)79.978.6
height (ins.)60.3 76.6
weight (lbs.)45724850
cargo volume (cu. ft.)92.4118.3

The SUV weighs a little more, is significantly taller and has more cargo volume. The station wagon is longer by over a foot, though, and wider by over an inch.

These things sold by the thousands back in the heyday of station wagons, and nobody suggested that people were buying them because they were insecure, or stupid, or because they wanted to show off their buying power. It anything, people who bought stations wagons were seen as dull people, people who were so uninterested in showing off as to be worth ridicule for that.

Selling the sports car and buying a station wagon was a key part of the transformation from carefree Young Marrieds to solid People With Responsibilities. The station wagon had room for the parents and 2.2 children, and room for the giant loads of groceries that mark suburban life.

Since the station wagon boom in the 1960s, the suburbs have only sprawled more, and it’s more likely today than then that little Johnny and Sally will have to be driven around by their parents — and worse, the current safety groupthink holds that kids should never ride in the front seat of a car. Carrying more than two kids thus requires a vehicle with at least two back seats, or a willingness to endure squealing fights from the rear.

So people buy SUVs. They’re practical vehicles, and their gas mileage isn’t so bad as to make a difference here in the land of low fuel taxes. Minivans — presumably what the SUV-hating crowd would have people drive instead — usually get better mileage, but not by much at all (the Ford Windstar minivan’s EPA average fuel economy is 20 mpg; the Ford Explorer’s is 17; and the Ford Escape actually gets better mileage than the Windstar), and they tip over during stupid driving maneuvers at about the same rates as SUVs. The SUV, though, has more power and doesn’t carry the negative cultural image of the minivan.

The anti-SUV forces are trying to create a similar negative image for the SUV, but it’s not going to work. For one thing, nobody was ever really opposed in any organized way to the minivan, so there was never any kind of ‘rebel’ image that went along with having one. The minivan’s entire image problem is quite the opposite: that some people — a lot of people — see it as signifying that you’re an unthinking conformist. When these people need a lot of vehicular space, they go out and buy SUVs even though a minivan might actually serve just as well.

Demonizing SUV owners will likely backfire badly. The majority of the people who will agree with the anti-SUV argument already don’t drive SUVs; and a lot of current SUV owners will be turned into hard-core SUV owners, rather than give the impression that they can be bullied around by people like Arianna Huffington.

SUVs, to the extent that they’re undesirable, are a symptom, not a problem. If you’re against the use of SUVs, you should consider that you’re really against the zoning laws, building codes, and high-tax cities that push people to live in widely-scattered houses in the suburbs. And, while you’re at it, you might examine why you think SUVs are so evil, while station wagons and minivans are not.