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Tuesday 16 August 2005

News Flash

Stop the presses!

Cnet news.com.com.com reports on a University of Michigan study that indicates that

companies that concentrate on meeting customers’ needs are the ones most likely to make sales and lure new devotees

Who would have thunk it? Well, I would have, and did, for one. I’m amazed that a lot of large companies can stay in business at all, honestly.

I suppose it’s a matter of strategically satisfying just enough big customers to keep the lights on, while preferring gimmicky and inexplicable ‘growth’ strategies. Gimmicks, after all, require lots of people with business degrees at HQ, while satisfying customers requires checking your ego at the door.

Posted by tino at 09:39 16.08.05
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