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  • Wednesday 02 February 2005 : Cable TV Ad: Frederic Roofing

    Every city or any size has at least one company like Frederic Roofing. I don’t mean that in the sense that every city has an outfit that will put a roof on your house or your place of business, though that’s certainly true, too.

  • Monday 31 January 2005 : Cable Ad: Comfortmaker
    Mike Shannon played right field and third base for the St. Louis Cardinals from 1962 to 1970, when he retired from baseball after being diagnosed with nephritis. From 1972 to the present, he has provided the color commentary for Cardinals games on the radio. As a baseball player, he was good but not great. He only had a lifetime batting...
  • Friday 28 January 2005 : Tiny House
    “This isn’t awesome” — but the commercial sure is. I wonder whether Geico has two different ad agencies? Most of their ads are horrible, but this is pretty clever. Tiny House, :30, 2mb Quicktime....
  • Wednesday 28 July 2004 : Product Placement and Video Games

    Advertisers are turning to video-game product placement in an effort to offset declining interest in their TV ads. That they don’t understand what the problem is with their existing TV ads suggests that they’re not going to be able to pull off any new types of product placement, either.

  • Tuesday 27 July 2004 : Naming Rights, Private Enterprise, and Subsidies

    The MTA contemplates selling naming rights to subway stations and so forth. There’s so much wrong with this that I don’t even know where to start.